back

Back to International Edition

Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
French Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South African Edition

Jump PumpEmbed With Credits

ADD TO COLLECTION

Diarrhea is a leading cause of child deaths in rural India. Lifebuoy believes we can save lives by building the habit of washing hands with soap before eating. Heavy, hand-operated pumps are the only way to access water for washing in rural schools. And children don't like the hard work involved. Lifebuoy decided to talk to children in a language they understand -- the language of play. A rocking-horse inspired mechanism was mad from wood and metal, and was added on to the handles of forgotten hand pumps with a simple screw-on attachment, turning them into Jump Pumps.

CREDITS

Brand

Categories: Health, Corporate, Social and PSAs

VMLY&R COMMERCE India, 8 years ago