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Group745
Group745
Group745
Group745
Group745
Group745

Jump Pump

29/05/2015
Advertising Agency
Mumbai, India
5
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Credits
Brand
Diarrhea is a leading cause of child deaths in rural India. Lifebuoy believes we can save lives by building the habit of washing hands with soap before eating. Heavy, hand-operated pumps are the only way to access water for washing in rural schools. And children don't like the hard work involved. Lifebuoy decided to talk to children in a language they understand -- the language of play. A rocking-horse inspired mechanism was mad from wood and metal, and was added on to the handles of forgotten hand pumps with a simple screw-on attachment, turning them into Jump Pumps.
About VML India
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).