Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Roti Reminder

 50 Add to collection
Diarrhea kills over 1.1 million children annually in developing countries. Lifebuoy soup believes this tragedy can be prevented. The brand wanted to run an awareness campaign on the importance of handwashing with soap at the Maha Kumbh Mela, India -- the largest religious festival on the planet. The roti, or Indian bread, is a staple item served with every Indian meal. We decided to use this as our medium. We created a heat stamp to print our edible message directly on a roti -- "Did you wash your hands with Lifebuoy?".
Client

Brand: Lifebuoy

VMLY&R COMMERCE India, 6 years ago