senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Roti Reminder

12/08/2015
Advertising Agency
Mumbai, India
5
Share
Brand
Diarrhea kills over 1.1 million children annually in developing countries. Lifebuoy soup believes this tragedy can be prevented. The brand wanted to run an awareness campaign on the importance of handwashing with soap at the Maha Kumbh Mela, India -- the largest religious festival on the planet. The roti, or Indian bread, is a staple item served with every Indian meal. We decided to use this as our medium. We created a heat stamp to print our edible message directly on a roti -- "Did you wash your hands with Lifebuoy?".
About VML India
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).