Fintech Start-Up Finspo Reveals the Hidden Costs of Banking in Campaign by The Royals

For many Australian households, banking is their largest weekly expense. But many don't know this, and as a result, don't manage it well.

Fintech start-up Finspo – a new breed of digital broker that also helps users manager all their banking – believes there are hidden savings in every Australian's banking relationships. Its newly launched app is a free, easy-to-use digital service that uses customers' actual data to give them a clearer picture of their banking – including how much their banking is costing them – and provide smart insights to help them save.

The launch campaign, created by The Royals, features the word 'money' hidden in distinctive camouflage art across high-traffic urban street posters, large format and digital – demonstrating that with Finspo's help, no matter how hard they're hidden, savings can always be found.

Seb Vizor, ECD Sydney at The Royals, said: "It's been great to build a brand from scratch and be involved in everything, from brand strategy and experience design, to the finished campaign and everything in between.

"Launching a new brand in a cluttered space, it was important that Finspo really stood out. We knew the work had to be bold and attention grabbing, and we believe rewarding the audience with hidden detail as they engage with it makes it even more memorable."

Finspo's chief marketing officer, Dylan Keath, added: "We are passionate about helping Australians build better banking habits and save big. We are excited to have this campaign in market, helping attract many new users to our app.

"We loved partnering with The Royals; they are clearly as passionate about the challenge facing Australians as we are."