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Hires, Wins & Business in association withAgency Futures
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Diesel, Global Music Platform NTS Radio and The Sunshine Company Come Together to Launch Tracks
25/07/2022
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Advertiser/Brand
London, United Kingdom
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A collection of music experiences exploring the future of experimental nightlife and club culture across the globe
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In partnership with music platform and radio station NTS and brand and entertainment consultancy The Sunshine Company, Diesel introduces TRACKS, a multi-pronged experience rooted in the connectivity of music and nightlife. TRACKS brings together a mix of progressive musical talent from around the globe to promote the universal language of club culture, connection and party. With a worldwide focus, the partnership will explore a mix series, live club nights, radio mixes, talent profiles, roundtable discussions with key music collectives and a climactic party to round it off. TRACKS will roll out in three phases.

Kicking off on July 25th, TRACKS launches with a series of radio mixes and Spotify playlists designed to showcase the music and nightlife culture specific to different cities around the globe. Inherent to TRACKS is the idea of connecting the nuance and individuality of regional tastes and musical vernacular with a worldwide audience. From each city, a key DJ and their collective will curate a 30-minute radio mix and a Spotify playlist dedicated to 20 upcoming artists local to their region, allowing listeners from all over the world to discover new sounds spanning techno, experimental, club, house, electro, breaks and GQOM. Diesel and NTS will continue to champion different cities and their talent over time. 

Selected from progressive music communities across multiple continents, TRACKS’ DJs and collectives include Redkoffee of French collective 99Ginger, Dogheadsurigeri of Polish collective Oramics, Sarra Wild of Scottish collective OH141, Abosahar of Egyptian collective HIZZ; Turkana of Anti-Mass in Uganda; Coco Em of Santuri East Africa in Kenya; Tangbosh is from ZVUK in Kazakhstan; 33EMYBW from Chinese collective SVBKVLT; Zjoso from Australian collective Tribqu; DJ Kita from American collective Hood Rave; Mexican Jihad of Mexico’s NAAFI and BADSISTA of Brazil’s Bandida. 

As TRACKS continues to unfold, a series of four short docu-videos will spotlight talent from Egypt, Vietnam, Brazil and France. The videos will introduce the highly personal worlds of acts like Kirou Kirou and Abi Wasabi, and invite NTS and Diesel’s global audience to explore the resonance of club culture and cultural influences. 

Credits
Work from Diesel
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Tracks Announcement
Diesel
25/07/2022
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Track Denim Four
Diesel
23/06/2022
18
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Track Denim Three
Diesel
23/06/2022
7
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