Diesel
Thu, 23 Jun 2022 09:08:39 GMT
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Diesel Captures the Spirit of Club Culture for Track Denim Range
The Sunshine Company enlists photographer Ewen Spencer to help create evocative and authentic club-themed campaign
Iconic denim brand, Diesel, tasked its brand and entertainment partner, The Sunshine Company, to devise a fresh creative campaign to mark the launch of its Track Denim collection.
Embracing the ‘worn from the street to the club’ attitude of comfort embodied by the unisex collection - which features jersey hoodies and trackpants, through to bodysuits and tank dresses in iconic denim washes - the campaign places Diesel firmly back on the dance floor, evoking the uncensored and liberated togetherness of a club night in all its sweaty glory.
Centering around a suite of Sunshine created films and stills captured by iconic subcultures photographer Ewen Spencer, the campaign authentically embodies Diesel’s ‘worn and torn’ aesthetic. The films will run across the brand’s social and digital channels, with additional support from press.
A precursor to further activity later in the year, the campaign confidently reasserts the brand’s deep-rooted heritage in music, in an unapologetic celebration of club culture.
The Sunshine Company’s chief creative officer, Ed Warren, said, “The attitude, comfort and versatility of Diesel’s Track Denim collection gave us a perfect opportunity to put the brand back on the dance floor, reasserting Diesel’s club culture heritage and re-establishing the brand’s roots in a way that connects with new audiences. Ewen Spencer was the perfect partner to capture the energy of these moments, in an authentic way that’s tonally fitting for the brand.”
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Brand
Brand: Diesel
Creative Director: Glenn Martens,
Chief Marketing Officer: Ennio Perrone,
Brand Manager: Silvia Cioppi
Alice Antoniolli: Head of Global Content & Go to Market
Liam Evans: Marketing creative coordinator
Brand Consultancy
Brand Consultancy: Sunshine
Chief Creative Officer: Ed Warren,
Associate Creative Director: Ursula Underhill
Art Director: Sabrina Scott
Strategy Director: Jason Edwards
CEO: Jenna Barnet
Business Director: Ben James
Junior Account Director: Rosie Beard
Agency Producer: Sasha Mantel
Agency Producer: Hestor Manning-Marsh
Stills and Production
Photographer: Ewen Spencer
Stills Assistant: Okus Milsom
Digital tech: Neil Bennett
Production Company: My Accomplice @myaccompliceldn
Executive producer: Jamie Clark
Director: Ewen Spencer
Senior Producer: Lou Gallagher
Production Manager: Ben Szoradi
Unit Manager: Steve Metewere
Production Assistant: Ben Plummer
Production Assistant: Clayton Phoenix
Director of Photography: Adric Watson
1st AC: Ben Langworthy
2nd AC: Rachel Stirrup
Editor: Lainy Black
Sound: Shane Connolly
Grade: No8
Retouch: Jonathan Broadbent
Casting: Emma Matell
Stylist: Ai Kamoshita
Stylist Assistant: Hannah Hetherington
Stylist Assistant: Lulu Bullock
Chief Make-up: Lou Mccann
Make-up artist: Ruth Mannion Palmer
Make-up artist: Kim Lumsdon
Make-up artist: Georgina Wadsworth
Set Design: Claire Molloy
Set Assistant: James Mcintosh
Set Assistant: Jon Daynes
Genres: Fashion & Beauty, People
Categories: Clothing and Fashion, Denim
Diesel, Thu, 23 Jun 2022 09:08:39 GMT
