Carousell Addresses Car Buyers Directly in Playful Hyper-Targeted Campaign

Carousell, one of the world’s largest and fastest growing classifieds platforms, has collaborated with 72andSunny Singapore to launch its automotive campaign for Singapore. This follows Carousell’s appointment of 72andSunny as its creative partner last year, launching its first-ever regional brand campaign, positioning the platform as a peer-to-peer community where ‘everyone wins’.

The campaign launches today to drive conversion for Carousell’s automotive business, taking the form of hyper-targeted ads addressing buyers at each stage of the car purchase journey. The creative team puts a playful twist on typical product shots, giving cars a personality and expression to match each message. The series of data-driven digital ads is accompanied by onground ad shells near car showrooms and dealers, designed to funnel buyer traffic to Carousell.

"We value 72andSunny as a strategic and creative partner who understands our business and works together to drive our growth. It was great to reunite with them as we expand the cars category for Carousell” said Cassandra Leong, brand lead, Carousell.

72andSunny’s automotive campaign for Carousell comes on the back of its summer launch for premium beer Bud Light in China, and recent new business wins including GIC and Lazada.

"We are genuine collaborators and nothing energises us like working with modern ambitious brands like Carousell, who share our agile and inventive spirit.” concluded Johnny Tan, executive creative director, 72andSunny Singapore.