Branding Agency Notepad Scoops Two Wins at Transform Awards

Birmingham-based branding agency Notepad has scooped two wins at the Transform Awards. The agency took home two awards:

• Bronze Award - Best Visual Identity in the Engineering and Manufacturing sector, for its rebrand with CPW
• Highly Commended Award - Best Visual Identity in the Technology, Media and Telecommunications Sector for its rebrand with Iomart. 

The brand’s win of Best Visual Identity for its work with CPW showed the world that engineering can be full of personality, while still showcasing expertise. The winning entry successfully encapsulated the elements that make up CPW a balance of people, buildings and the environment, whilst creating a brand that stands in stark contrast to its competitive set, which is often clouded by emotionless and industrially focused brands.

Additionally, Notepad’s work with Iomart saw it win a highly commended award for Best Visual Identity. The rebrand for Iomart - one of the UK’s leading public technology companies. Iomart had seen a steady decline in their share price over a six-year period. With this in mind, Iomart enlisted Notepad to evolve their brand identity and positioning. The rebrand encompassed their new ‘straightforward’ positioning and brand values to life in an industry drowning in technical jargon and complexity, positioning Iomart as a brave and forward-thinking cloud company that clients want to work with, and people want to work for.

Commenting on the win, Notepad’s founder, Naeem Alvi Assinder commented: “To see our brand identity work recognised amongst the very best across Europe is a huge accolade for Notepad and testament to the brilliant work of our talented team. Our mission has always been to build a home in Birmingham for the UK’s best creative talent and it’s great to see the judges at Transform recognising that there are great agencies outside of London.”

The Transform Awards is a global celebration of brand development, reputation management and rebranding. The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.

Notepad is an independent branding agency which accelerates growth through brand, culture, and design. The company was founded in 2017 and is based in Birmingham, and has grown to a team of 15, working with brands such as Nike, Adidas, and RBS.