Two industry heavyweights have been named as the leads of the new digital creative offering, which aims to put a huge emphasis on collaboration and diversity.
Kieran Bass will be spearheading the agency in his position as managing director. Previously strategy director and co-founder of Kitty’s sister company, digital performance agency Roast, he will lead the charge to grow Kitty and ensure delivery of performance.
Gary Devlin, who has worked in advertising for 15 years, joins Kitty as creative director. Devlin has previously led global campaigns at M&C Saatchi, Huge and Karmarama, and conceptualised and guided the creative direction for clients such as Knorr, Lastminute.com and NatWest.
Kitty is positioning itself as a creative agency which is not only passionate about combining the very best in creative practices and technologies, but is truly empowered by collaboration.
“We really do pride ourselves on our vast and diverse range of backgrounds, experience, knowledge and talent,” Bass explains. “It’s so important that everyone is valued and listened to at Kitty, and creative ideas are shared and explored together. Kitty will focus on a collaborative vision with a shared objective.”
Kitty is the sister agency to digital performance agency, Roast, which was founded by Ollie Bishop in 2015. The opening of Kitty is the latest move to form a complimentary agency group that provides clients with an independent alternative to the larger networks.
Referring to the overall vision, Bishop commented: "The launch of Kitty is an important stage of the nimble ecosystem we are building. Our vision is to create a collective of specialist agencies that are focused on performance, whether working collaboratively or in silo.”
Kitty is already hiring for a number of roles to service clients that have already commissioned projects with them.
Roast, which launched two years ago and now operates over 50
staff, will remain focused on digital performance marketing.