Online home loan start-up Athena has appointed
independent agency The Royals to its creative account as it prepares to
disrupt Australia's $1.7 trillion mortgage market when it officially
launches in Q1 2019.
The Royals won the account in a competitive pitch and have started work on the brand's marketing and advertising strategy.
is built to be a very different kind of home lender and a genuine
alternative to the big banks. Powered by Australia's first cloud native
digital mortgage platform, Athena delivers great rates through a unique
funding structure, bypassing the banks to connect borrowers to
superfund-backed loans. The company was founded by two ex-bankers,
Nathan Walsh and Michael Starkey, who are passionate about making the
journey to home ownership faster, cheaper and stress free.
Says Natalie Dinsdale, chief marketing officer, Athena: "The home loans
market in Australia is incredibly competitive and yet there has been
very little disruption in the way loans are originated, serviced and
funded. Athena is here to change that, and we needed a partner who is
just as passionate as we are about doing things differently. We're so
excited to have appointed The Royals to help us win over Australians to
the best value mortgage in the country."
Says Dan Beaumont (right),
managing partner, The Royals: "As a digital-first business that wants to
solve a real customer issue and disrupt a staid category, Athena is the
type of modern client we love to partner at The Royals. We can't wait
to deploy our full strategic, customer and creative capabilities for
Athena and cause a stir in the home loan market."