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Hires, Wins & Business in association withLBB
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Airbase Selects Just Global as Its New B2B Agency of Record
22/06/2022
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Advertising Agency
San Francisco, USA
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The agency beat out several others in the review
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Just Global was selected as a long-term media strategy and buying partner for Airbase, the only spend management platform that scales with companies from idea to IPO and beyond. The agency is charged with leading integrated media planning across account-based marketing, brand awareness, and demand generation efforts. 

The agency won the competitive pitch based on their expertise in the B2B landscape, particularly within financial technology, and for its ability to translate Airbase’s proposition and objectives into strategic media planning. 

“Just Global’s mastery of B2B marketing and demonstrable return-on-investment across their portfolio of B2B clients assured us they were the right agency partner to help grow our business,” states Emma Dunstone, VP of marketing at Airbase.  

Airbase is a Series B startup offering the only truly comprehensive spend management platform available to small and mid-market companies. It brings three products into one system: all-inclusive accounts payable automation, software-enabled corporate cards, and simplified employee expense reimbursements. 

“We were inspired by the incredible market opportunity for Airbase,” states Brandon Friesen, chief executive officer at Just Global. “We know our deep expertise in this sector will make an impact on their business, and the thousands of other businesses and people who benefit from their products.” 

Just Global is the agency of choice for dozens of high-growth B2B technology brands, from VC-backed pre-IPO brands to multi-billion dollar global Fortune 500 brands. Their integrated services across media, creative, and analytics work together to create data-driven business outcomes for B2B brands. The independent agency transforms “marketing as usual” by activating relationships with people in wildly inventive and genuinely authentic ways. 

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