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Trends and Insight in association withSynapse Virtual Production
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A Round-Up of 2022's Ramadan and Eid Campaigns
03/05/2022
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With 2022 Ramadan and Eid celebrations in full swing after two years of virtual celebration, LBB’s Nisna Mahtani rounds up the ads we’ve seen so far
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As 24.9% of the world's population celebrate Ramadan in April 2022, and the world returns to normality after two years of being in a pandemic, brands and their supporting creative agencies have celebrated the ability to share the occasion together. 

Part of the Islamic religious holiday focuses on time to self-reflect, get closer to a higher power and both understand and give back to the community. A large part of this process includes fasting during this time and the subsequent Iftar (breaking of fast) which involves having a meal while spending time with family and friends. The overarching trend this year is that of togetherness, celebrating a time where it’s possible to interact with others and cherish loved ones.

With campaigns from the likes of Tesco, Mercedes Benz, McDonalds, Peugeot, Subway, Uber Eats, Coca-Cola and more, the global community seems to be taking the time to celebrate the tradition in a more inclusive way.

Here’s a round-up of this year's Ramadan and Eid campaigns.



Tesco - ‘Ramadan Billboards’

Agency: BBH London






Mercedes Benz - ‘The Road to Mecca’

Agency: Publicis Dubai
Production Company: Stoked






McDonald’s Indonesia - ‘Family Day Out’

Agency: Publicis Worldwide






Peugeot - ‘El Misaharaty’

Agency: Science & Sunshine






Jameel Motors - ‘Ramadan Party’

Agency: Serviceplan Middle East
Procuction Company: Big Kahuna Films






Pizza Hut - The Ramadan Feast

Agency: M&C Saatchi UAE






Americana - ‘Foul’

Agency: VMLY&R Commerce UAE






Uber Eats - ‘Sundown Spots’ 





Subway Malaysia - #SatuKakiLebihMesra

Agency: VMLY&R COMMERCE Malaysia






Coca-Cola - ‘Ramadan’





LEGO Middle East - ‘Through Their Eyes’





Home of Switz - ‘The Gift of Time’





Infiniti Middle East - ‘This Ramadan, treasure every moment’





Accenture Middle East - ‘Ramadan NFT Collection’





Toyota UAE - ‘Journeys of Mindfulness’





Surf Excel - ‘Ramazan 2022’





KFC Pakistan - ‘This Ramadan: Share to Feel Good’





Zed - ‘Ramadan 2022’





Tang - ‘A tasty source of Vitamin C’





SIUT - ‘Ramadan Appeal 2022’





HANDS Pakistan - ‘Story of Akbar’





Shan Foods - ‘Shan Ramzan’





Telenor Pakistan - ‘#AchaiKaTrend’





Dalda Foods-  ‘Is Ramzan Dalda sey sajey har dastarkhwan’





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