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A Round-Up of 2022's Ramadan and Eid Campaigns

Trends and Insight 492 Add to collection

With 2022 Ramadan and Eid celebrations in full swing after two years of virtual celebration, LBB’s Nisna Mahtani rounds up the ads we’ve seen so far

A Round-Up of 2022's Ramadan and Eid Campaigns


As 24.9% of the world's population celebrate Ramadan in April 2022, and the world returns to normality after two years of being in a pandemic, brands and their supporting creative agencies have celebrated the ability to share the occasion together. 

Part of the Islamic religious holiday focuses on time to self-reflect, get closer to a higher power and both understand and give back to the community. A large part of this process includes fasting during this time and the subsequent Iftar (breaking of fast) which involves having a meal while spending time with family and friends. The overarching trend this year is that of togetherness, celebrating a time where it’s possible to interact with others and cherish loved ones.

With campaigns from the likes of Tesco, Mercedes Benz, McDonalds, Peugeot, Subway, Uber Eats, Coca-Cola and more, the global community seems to be taking the time to celebrate the tradition in a more inclusive way.

Here’s a round-up of this year's Ramadan and Eid campaigns.



Tesco - ‘Ramadan Billboards’

Agency: BBH London






Mercedes Benz - ‘The Road to Mecca’

Agency: Publicis Dubai
Production Company: Stoked






McDonald’s Indonesia - ‘Family Day Out’

Agency: Publicis Worldwide






Peugeot - ‘El Misaharaty’

Agency: Science & Sunshine






Jameel Motors - ‘Ramadan Party’

Agency: Serviceplan Middle East
Procuction Company: Big Kahuna Films






Pizza Hut - The Ramadan Feast

Agency: M&C Saatchi UAE






Americana - ‘Foul’

Agency: VMLY&R Commerce UAE






Uber Eats - ‘Sundown Spots’ 





Subway Malaysia - #SatuKakiLebihMesra

Agency: VMLY&R COMMERCE Malaysia






Coca-Cola - ‘Ramadan’





LEGO Middle East - ‘Through Their Eyes’





Home of Switz - ‘The Gift of Time’





Infiniti Middle East - ‘This Ramadan, treasure every moment’





Accenture Middle East - ‘Ramadan NFT Collection’





Toyota UAE - ‘Journeys of Mindfulness’





Surf Excel - ‘Ramazan 2022’





KFC Pakistan - ‘This Ramadan: Share to Feel Good’





Zed - ‘Ramadan 2022’





Tang - ‘A tasty source of Vitamin C’





SIUT - ‘Ramadan Appeal 2022’





HANDS Pakistan - ‘Story of Akbar’





Shan Foods - ‘Shan Ramzan’





Telenor Pakistan - ‘#AchaiKaTrend’





Dalda Foods-  ‘Is Ramzan Dalda sey sajey har dastarkhwan’





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LBB Editorial, Tue, 03 May 2022 07:00:00 GMT