Creative agency 72andSunny Singapore and LASALLE College of the Arts, one of Southeast Asia’s leading contemporary arts and design institutions, have joined forces in a partnership that aims to diversify the lessons and opportunities for both students and the team at 72andSunny.
The partnership builds on the global mission of 72andSunny to expand the creative class and LASALLE’s desire to nurture enterprising and employable graduates who will become cultural influencers and leaders.
“This collaboration with 72andSunny is a strategic initiative that will give students exposure to the whole breadth and depth of working in a creative agency. Students will learn from 72andSunny creatives through in-class lectures, and then to apply these lessons directly to actual client briefs in the office. The holistic nature of the partnership makes it an incredible opportunity for our students,” said Steve Golden, director, division of industry and community engagement, LASALLE College of the Arts.
As part of the collaboration a number of LASALLE graduates will be offered an internship at 72andSunny, working on client briefs and projects over three months. At the end of the programme, one student will be offered a contract by the Singapore office.
Throughout the year, current students will also be given the opportunity to work on live briefs as part of their course, and members of the 72andSunny team will give guest lectures to students across a range of areas including the benefits of failure, the art of storytelling in the creative world, and creating work that works.
“We’re excited about this partnership and the opportunities it opens up for us in the region. Establishing links to the super smart and talented creatives of the future is inspiring - both for our people and for the kind of work we want to be doing for our clients,” said Chiewling Tan, director of talent and operations, 72andSunny Singapore.
“You can’t overstate how exciting it is to work with fresh new creative talent in this country. And LASALLE simply has a wealth of them. This partnership not only allows us to diversify the creative class, it also lets us learn from each other and grow,” said Johnny Tan, executive creative director, 72andSunny AsiaPac.