Domino's Pizza - Mind Ordering

Ahead of the much-anticipated release of Stranger Things Season 4, Domino’s and Netflix wanted to immerse fans in the world of the show like never before. So, together with WorkInProgress_ we built a first-of-its-kind digital experience that lets you order pizza with your mind.

'Our goal was ambitious: create an experience that lets fans order Domino’s, handsfree, using nothing but the power of their mind, and do it all while staying as faithful to the world of Stranger Things as possible.’ Shelley Adamson, Creative Director, UNIT9

The Mind Order Experiment is a mobile app that uses facial tracking technology to give fans superhuman powers. Users learn how certain facial gestures, which were inspired by the show, harness their telekinetic powers to connect with Domino’s and place an order using only their mind. They can place a real order or simply play for fun.

The Mind Ordering Experiment transports users through three different spaces: the Hawkins Lab Observation Room, the Void Space, and the Upside Down Observation Room. It’s loaded with Easter eggs for fans to discover and interact with: Barb’s broken glasses; the TRC-214 Walkie Talkie, which features exclusive content from characters Lucas and Dustin; and a 20-sided Dungeons and Dragons-style dice.

Find out more here.