Three Mobile - Jet Set Selfie - Gatwick pop up
Brief:
Three were looking to generate and maintain awareness of their ‘travel’ proposition by engaging the public at Gatwick Airport. They wanted a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life.
Solution:
Playing on the insight that most of their younger audience love a humble-brag airport selfie, we created
the ultimate selfie upgrade - a private jet photo booth so they could #travelwithswagger. This was a first for Gatwick Airport who had never turned any of their retail units into a promotional pop-up space before.
Results:
• 44,000+ visitors at the experience over 30 days
• On average 9.4% of the daily 17k footfall were
BIG AGENCY THINKING WITHOUT THE PRICE TAG
Experience-driven 'big ideas' for big and little budgets.
OUR MISSION
TO MAKE THE POWER OF 'BIG AGENCY' EXPERIENCE-DRIVEN IDEAS ACCESSIBLE TO ANY BRAND, NO MATTER WHAT THE BUDGET.
Backlash was created to provide brands with a new, more progressive creative experiential marketing agency model. We have taken years of experience working for large successful global agencies, across many categories and channels, and distilled them into a unique industry offering.
By making this exciting form of face-to-face experiential marketing accessible to all, we win the hearts and minds of our clients.