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Fanstars

04/05/2015
Brand Activation Agency
New York, USA
11
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Despite being big winter sports fans, and consistent medal winners in the past, Czechs were reluctant to attend the 2014 Winter Olympics. Visas, inflated costs and a complex history with Russia meant that the Czech team would be left with precious little support on the ground in Sochi. Czech Radio, the official media sponsor of the Olympic team, created a smartphone app which depicted an exact replica of the night sky above Sochi, with real stars that fans could tag with messages of support for their heros. The Czech athletes could then read, like and respond to the messages through special personalized versions of the app.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).

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