Tug of WarSince launching the Built For It Trials nearly two years ago, Ogilvy NY has put many of Cat’s mighty machines through some of the toughest challenges. Six trials in all. Each one created to demonstrate one thing: no matter the ask, Cat is Built For It.
Built For It Trial #7 — Tug Of War — promises to be the toughest challenge yet.
It all began with a question: what would it take to beat the D10T, Cat’s biggest, baddest 646-horsepower bulldozer, in a game of tug of war? The answer: the biggest, baddest strongman in the world, Hafþór Júlíus “Thor” Björnsson, aka “The Mountain”, from Game of Thrones.
Categories: Automotive, Trucks and VansOgilvy North America, 6 years ago