Jian Ai Elderly Charity Center - Lost in Time
Presenting “Lost in Time”, a one-of-a-kind collection of artworks crafted by individuals grappling with Alzheimer’s.
By spotlighting the medically proven test for detecting early signs of Alzheimer's, we aimed to raise awareness and provide crucial assistance to those affected by the disease.
On World Alzheimer's Day, the collection debuted in the Shanghai metro, capturing the attention of over 17 million passers-by within 40 days.
Moreover, the poignant clock faces were transformed into wristwatches and auctioned off on World Health Day with the charity’s first-ever auction.
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