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Nike - Own The Floor

Nike
17/04/2024
Creative Agency
London, UK
10
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Credits
Brand

Tasked with stepping out of the traditional Sport categories and establishing Nike as the go to retailer in the dance space, we worked with Nike to develop a campaign celebrating unique and diverse talent across EMEA.

Spotlighting afrobeats, vogueing, and breaking communities, we developed powerful stills and a jaw-dropping film that shows our dancers claiming their space and and self-expression.


About MOX

MOX is a creative practice (re)defining what culture can do.