Meta - Meta Beach at Cannes 2023
In 2023, Meta returned in-person to the Cannes Lions International Festival of Creativity to share what the tech titan has been building and demonstrate how the brand creates connections that are shaping the world. We were thrilled to partner with Meta on its Meta Beach activation at Cannes Lions for the 5th consecutive year.
Cannes represented a moment for Meta to bring its brand to life in a way that was both purposeful and inspirational. The four-day activation brought people, brands and businesses together to explore Meta technologies and discuss what’s on everyone’s minds today (from the era of AI to supercharging creativity) with an action-packed calendar of programming, and a series of unique brand activations.
From a giant What’s App themed ‘message in a bottle’ sculpture which invited visitors to spark conversation around the Cannes Lions spirit., to the Ray Ban Stories Demo area where Meta showed attendees how to seamlessly capture in-the-moment content while wearing RBS glasses. Everything was designed to inspire and reinforce relevance of today’s innovative platforms and solutions, and Meta’s vision for tomorrow.
Impact:
Meta Beach was the hottest experience at Cannes 2023, enjoyed by visitors and the media.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
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