The Kraken Black Spiced Rum - Swap ordinary for legendary campaign
Wiping the sea floor with whiskey
When it comes to enjoying spirits, some people can get stuck in a rut – ordering the same drinks over and over and over and over and over again (yawn).
We helped The Kraken shake things up with a campaign that encouraged people to swap their puny, ordinary drink – whether whiskey neat or with cola – for one that’s legendary.
The campaign centres around an ordinary American whiskey bar scene which is made legendary when colossal Kraken tentacles smash and subvert it, replacing the dull drink with a devastating one.
Exciting and dynamic, it will leave people in no doubt what to order next time!
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.
Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.
If you’ve got a challenge, we’d love to talk about the ways we can help solve it.
Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.
Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.
Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.