Edition : InternationalLanguage : English

How LBB Works Plans & Pricing Editorial Toolkit

The Kraken Black Spiced Rum - Black Cherry launch

The Kraken Black Spiced Rum

27/03/2024

Purple Creative

Creative Agency

London, UK

ADD TO COLLECTION

ENTER INTO THE IMMORTAL AWARDS

27/03/2024

Download

EMBED

EMBED WITH CREDITS

Credits

Brand

Agency / Creative

Post Production / VFX

Our exotic twist on The Kraken

We helped The Kraken unleash its latest dark and disruptive flavour extension, Black Cherry & Madagascan Vanilla, with an unholy new campaign that creates excitement, recruits new drinkers and reinforces the brand’s positioning as anti-mainstream and non-conformist.

The campaign centres around the legendary maelstrom, an ocean whirlpool so big it can swallow ships whole, never to be seen again. The whirlpool is the perfect dark and disruptive analogy for the refreshing fusion of flavours in The Kraken Black Cherry & Madagascan Vanilla, which swirls with exotic flavours.

The campaign was used in all channels, from social to shopper, and helped The Kraken rise head and tentacles above its competitors.

About Purple Creative

Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.

No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.

To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.

MORE ABOUT Purple Creative

SUBSCRIBE TO LBB’S newsletter

PRIVACY & COOKIE POLICY

TERMS & CONDITIONS

NEWSLETTERS

Create your own LBB icons

How it works

Plans & Pricing

LBB’s Global Sponsor

v10.0.0