Zerotrillion Named the Best New Agency of the Year at New York Festivals

The New York Festivals Advertising Awards has announced the specialty Industry Awards recipients for 2021, with Zerotrillion named The Best New Agency of the Year globally.

Zerotrillion CEO, Alex Paquin said: “In some respects, we weren’t expecting this news when we opened our inboxes this morning. In other respects, I guess we were. To be recognized globally, you have to have global ambitions. We set lofty goals and built an agency that we believe in around them. We’re grateful to the clients who believe in us and thank the New York Festivals for naming us Best New Agency of the Year.”

Reflecting on the recognition, Adam Fierman, Zerotrillion global creative director, added: “Mediocrity is a warm blanket. And it is too easy to get cosy in its comfort. Yes, it was a pleasure to receive this news and share it with our team and our clients. Yes, we are thrilled. Yes, we are proud. But still we choose discomfort.”

Each year New York Festivals recognises global companies whose break-through work pushes creative boundaries within the industry with special recognition, the NYF Industry Awards. With the world immersed in a pandemic, creative agencies and brave brands rose to the challenge demonstrating creativity with multi-awarded innovative and engaging campaigns that inspired brand affinity and were awarded the ultimate in honours

All NYF Industry Awards are selected based on the number of high-scoring entries honoured with trophies within the Advertising Awards competition based on votes cast by NYF’s juries. Jury panels include the 2021 Executive Jury, as well as Film Craft, Healthcare, and Financial Executive Juries and the 400+ members of NYF’s Grand Jury.

Zerotrillion was named The Best New Agency of the Year. The award is determined by total points earned and recognises the impact upstart agencies less than four years old have on the marketplace and their ability to garner international exposure.