WARC Ranks BMF Most Effective Creative Agency in Australia and No.3 in the World

The 2021 WARC Effective 100 ranking has been released and BMF ranks as the most effective creative agency in Australia and #3 globally, ahead of some of the world’s best agencies from the USA and UK.

WARC ranks the world’s most awarded agencies, brands and campaigns for effectiveness and is the industry’s benchmark for effective performance which tracks results from the industry’s most important global and regional award shows including: Effies, APAC Effies, Cannes Lions Creative Effectiveness.

BMF has earned this historic position, as a result of its wins at the Australian Effies, where the agency picked up the 2020 Grand Effie Award for ALDI’s Long Term Effects for 'Good Different', in addition to one Gold, two Silvers and three Bronzes. ALDI was also crowned Effie’s 'Effective Advertiser of the Year' for the third year in a row. At a regional level, BMF also picked up the 2020 APAC Grand Effie for ALDI’s ‘Pointless Points’ campaign, in addition to one Gold, one Silver and one Bronze.

At the APG Creative Strategy, currently celebrated within the AWARD Awards, BMF scored the Grand Prix with Tourism Tasmania’s ‘Come Down for Air’ in addition to three Golds, two Silvers and four Bronzes, making it the most awarded agency at the show. These wins were followed by winning the sole Platinum Tangram Effectiveness Award for ALDI’s 'Campaign for One'.

In addition, two of BMF’s most awarded campaigns have also made it to the WARC “Top Campaigns” Ranking. 'Pointless Points' ranks #6 on the global advertising stage and #2 in Australia. The campaign played on the meaninglessness of competitor loyalty points, demonstrating the cult-like behaviour of the Australian supermarket duopoly. ALDI’s 'Campaign for One' is ranked #19 in the world.

ALDI Australia, BMF’s long-term partner, has also earned its spot in the “Top Brands” Ranking, scoring #4 in the world, behind global and renowned brands such as: Coca-Cola, KFC and McDonald’s.

Says Stephen McArdle, chief executive officer at BMF: “There’s no better endorsement than to top the WARC 100 rankings for effectiveness. It’s very exciting to see Australian creative agencies dominate the WARC Effective 100 and an honour for BMF to be leading the way and winning a top spot on the global stage. This is testament to our commitment to Long Ideas, to our trusted long-term partners and to the talent we are so fortunate to have under our roof.”