Tue, 27 Oct 2020 16:02:54 GMT
Volaris Comms & Media, a part of Volaris Group, has rebranded and launched as Lumine Group.
LP/AD collaborated with Lumine’s executive team in developing the brand mapping, messaging, name, visual assets and other materials related to the rebrand. This work has been consistent with LP/AD’s brand development activity in the comms, media and tech space. Recent projects have included the global rebrand of Amdocs, a leading telco and media systems provider, TM Forum, the global tech and telecommunications association, Vindicia, a global subscription platform, and Incognito, a global comms infrastructure provider.
“Communications and media have always demanded its own unique outlook and tone of voice,” commented David Nyland, president of Lumine Group. “We brought in LP/AD to collaborate with us to create the Lumine brand because of their deep experience in the segment. They were imperative in bringing our vision to life.”
“What we’re seeing is greater and greater attention and interest in the comms and media space, especially during the current global shifts,” commented Alex Shifrin, president of LP/AD. “While some categories are struggling to find their footing, comms and media’s challenges are more related to scaling and pivoting to meet post-Covid demand rather than anything related to downshifting. Being active in this space is exciting as it gives our shop the opportunity to be involved in genuinely transformative processes, both for business and for society as a whole. Working with David and the Lumine team was a very rewarding experience.”
Advertiser: Lumine Group
Creative Agency: LP/AD
Head of Planning: Sasha Zaprudska
Creative Director: Erin Rodness
Account Manager: Rinita Barua
Categories: Business Services, MarketingLP/AD, Tue, 27 Oct 2020 16:02:54 GMT