Tribal Worldwide London Boosts Team with Two New Directors

Tribal Worldwide, London, has appointed Jesse Spink as its UX Director and Dominic O’Neill as Business Director.

Spink brings over ten years’ experience in the digital marketing industry, having worked at Ayogo, DARE and Fusebox Creative.  He brings his UX and experience design thinking to all clients and projects at Tribal, while his background in persuasive design and behavioural economics will be used across key accounts, with a view to increasing meaningful engagement across customer touch points. 

Clients will include Fitness First and Morrisons, where for the latter he will help the supermarket gain ground through thoughtful service design thinking. Spink will report to Head of Service and Experience Design, Jonathan Lovatt-Young.  The role of UX Director became available following the growth of Tribal’s UX and service design departments.

Tribal Worldwide, London has also appointed Dominic O’Neill who has over 18 years’ experience working in digital production and marketing at agencies including Poke, LBi and Digit London.  He will ensure the smooth running and account management of Exxon Mobile, Fitness First, Unilever and Captain Morgan, as well as looking for strategic opportunities to help integrate digital into clients’ businesses.

He replaces Tim Cullinane who moved to BBH Singapore and will report to Managing Partner, Gary Shannon.

Jesse Spink said of his new role: "I’m really excited to be joining such a highly regarded agency. The combination of innovative design thinking with Tribal Worldwide London’s rich history of success is exactly what global brands need in order to create the products and services that today’s consumer’s demand."

Jonathan Lovatt-Young, Head of Service and Experience Design at Tribal Worldwide, London added: "Jesse and Dom are joining a top notch team at Tribal Worldwide, London, and with their talent and experience we’re looking forward to further developing the digital transformation agenda using the best tools from service design thinking and behavioural economics."