Kode director Emily Freda Sharp's latest satirical short film stars ‘Extraordinary’s’ Luke Rollason, ‘Barbie’s’ Ashley Young, and breakout comedian Horatio Gould.
‘Uh Oh’ invites you to slip into the not so wonderful world of dystopian tech.
Director Emily said, "A few years ago a personal experience led me to realise that virtual reality was being developed for able-bodied users with little to no regard for people with disabilities. As someone with a limb difference, I found that tasks I’m able to perform in the ‘real world’ were impossible in the virtual one, an experience shared across the disabled community.
"This unsettling discovery then opened a can of worms regarding emerging tech and the way it holds a mirror up to society - which let’s face it, isn’t always pretty! From skeuomorphic sexism and subreddit culture wars, to AI’s inherent bias’; When it comes to cutting edge tech, ethics seem to have fallen to the bottom of the to-do list. After several attempts to do something about this I finally realised that as an experienced commercial Director, if there’s one thing I know how to do - it’s sell. So how do you sell a hard truth?
"Well these days it seems like most of life comes with a dystopia warning and at times I tend to think that if I don’t laugh, I’ll cry. So if you ask me, I think it’s high time all we took a long, hard look in the mirror and laughed. Shall we?
"Go on, I dare you... burst your bubble."