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This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt

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Editors' Choice: DDB Chicago and Reset Content's Ian Pons Jewell reveal how Skittles' creamy yoghurt flavour is made
This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt

In this typically off-the-wall spot, Skittles reveals how it coats its discs of coloured sweetness in the tartness of yoghurt.

The film, created for Skittles Dips' creamy yoghurt flavour, features a spoiled teenager sending his butler to fetch him more yoghurt covered Skittles. As you'd expect from a Skittles ad, the process of covering the sweets in the fermented bacterial white stuff is not as simple as you'd imagine.

With a terrified look on his face he calls for 'yoghurt boy', who turns out to be an oddly cute but harrowing man-sized, baby-faced being made of white liquid. He gesticulates as the butler places a Skittle into his milky flesh.

This weird and wonderful beast was created by DDB Chicago ansd directed by Reset Content's Ian Pons Jewell. Check it out.

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Client: Mars Wrigley Confectionery US, LLC.

Brand: Skittles

Global VP, Fruity Confections: Jane Hwang

UK Portfolio Director, Fruity Confections: Dan Newell

US Senior Brand Manager, Skittles: Rebecca Duke

US Associate Brand Manager, Skittles: Laurie Godfrey

Corporate Affairs: Angelina Franco


Creative Agency: DDB Chicago

Chief Creative Officer, Global: Ari Weiss

Executive Creative Director: Colin Selikow

Creative Director: Alan Shen

Creative Director: Chris Walker

Associate Creative Director: Jamie Tuttle

Associate Creative Director: Zach Bonnan

Chief Production Officer: Diane Jackson

SVP, Executive Producer: Matt Blitz

Production Business Manager: Jillian English

Group Strategy Director: Josh Drueck

Senior Strategist: Jonathan Palmer

EVP, Global Business Director: Richard Guest

Global Brand Lead: Josh Lenze

Global Account Supervisor: Katie Goold

Global Account Supervisor: Kyle Piazza

Global Account Executive: Jane Steinhoff

Additional Agencies

PR Agency: ICF Next

Media Agency: Mediaco

Social Media Agency: Mars Wrigley Confectionery US, LLC.


Production Company: Reset Content

Director: Ian Pons Jewell

Director of Photography: Mauro Chiarello


Editorial: Whitehouse

Editor: Tobias Suhm


VFX: Time Based Arts

VFX Supervisor: Mike Skrgatic

Colour Grading: Simone Grattarola


Audio: Barking Owl

Sound Designer: Morgan Johnson

Mixing: Another Country

Genres: Animation, Comedy, Visual VFX

Categories: Food, Sweet

DDB North America, Tue, 04 Feb 2020 18:47:07 GMT