SNICKERS – ‘Don't Vote Hungry’

SNICKERS and BBDO New York have launched an election-season adaptation of the brand’s ‘You're Not You When You're Hungry’ campaign. The idea, ‘Don't Vote Hungry’, urges consumers to eat a SNICKERS before voting to avoid confusion come election day. 

 

The work will appear in print, outdoor media, social media and on bumper stickers. SNICKERS samples will be distributed in Iowa, a key swing state in this year’s election, to help voters not vote hungry.

 

Credits

 

Agency: BBDO New York

Client: MARS, SNICKERS

 

Chief Creative Officer: David Lubars

Senior Creative Director: Gianfranco Arena

Senior Creative Director: Peter Kain

Associate Creative Director/Art Director: Jon Kubik

Associate Creative Director/Art Director: Rich Perusi

Associate Creative Director/Copywriter: Adam Noel

Associate Creative Director/Copywriter: Jaime Schwarz

                                                                                   

Retoucher: Steve Lakeman

Retoucher: Dennis Novak

 

Project Manager: Al Hajduk

Print Producer: Rick Jones

Print Producer: Tony Russo