T-Fal has partnered with South Asian recipe influencer, Banglar Rannaghor (BR) to help support the launch of T-fal’s Multicook & Grains in Canada.
The versatility of T-fal’s Multicook & Grains appliance fit perfectly with BR’s cooking style. BR was able to communicate T-fal Multicook & Grains features & benefits while remaining authentic to their loyal ‘foodie’ audience.
Two recipe videos were created – Rajma and Coconut Lentil Soup.
The recipe videos are posted on BR’s Facebook page, on Instagram and YouTube.
Fifth Story has an exclusive representation agreement with BR and helped create the partnership.