senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Reality Stars Scheana Shay and Katie Maloney Launch Chili's Espresso Martini

23/04/2024
Advertising Agency
Toronto, Canada
428
Share
Grill and Bar campaign from Mischief @ No Fixed Address shakes up the cocktail classic

Chili’s Grill & Bar is introducing its own version of the ever-popular Espresso Martini with a modification only Chili’s could shake up ꟷ swapping the traditionally used vodka for reposado tequila. To help bring its Espresso Martini to restaurants nationwide, Chili’s has partnered with fan-favourite reality stars, Scheana Shay and Katie Maloney, who know a thing or two about tequila and Espresso Martinis.

“Chili’s is known for its iconic margaritas, but we make some fantastic cocktails, too,” said Jesse Johnson, vice president of marketing at Chili’s Grill & Bar. “To me, an Espresso Martini made with tequila is not only far superior to vodka, but one that feels shaken with Chili’s DNA. In working with cocktail queens Scheana and Katie, we found a recipe that even Espresso Martini haters are going to love.”

While Katie brought the tequila expertise, Scheana – a former Chili’s waitress – knew guests would enjoy sipping on an Espresso Martini as much as she does.

“I came to appreciate the craft of shaking up a great tequila cocktail while working at Chili’s from 2005-2006, starting of course with the famous Chili’s Presidente Margarita,” said Scheana Shay. “Being back at Chili’s to collaborate with the brand in a new capacity, while combining my love for Espresso Martinis, is truly a full circle moment.”

“It’s no secret that I have a soft spot for tequila,” said Katie Maloney. “The Chili’s Espresso Martini has everything you want in a great cocktail ꟷ the right mix of flavours, tequila, and the perfect garnish. Fans are going to love the taste whether enjoyed with some chips and salsa or my personal favourite, Chili’s Chicken Crispers.”

Scheana and Katie will also appear in a series of videos that whimsically nod to their reality television fame and show them flexing their bartending skills as they moonlight as bartenders in a Chili’s restaurant. The ads will run throughout the Spring on TV, streaming platforms, social media and other digital platforms.

Chili’s Espresso Martini, made with Lunazul Reposado Tequila, Captain Morgan Spiced Rum, Monin Agave Nectar, Owen’s Espresso Martini Mix and garnished with coffee beans, will be available in Chili’s restaurants nationwide starting April 15th. For more information and to find a Chili’s Espresso Martini at a location near you, visit chilis.com. Must be 21+ to purchase or consume alcohol.

Credits
Brand
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound