Puhoi Valley Campaigns for Kiwis to Get ‘A Little Bit Naughty’

With a campaign that steers away from its more earnest competitors, Puhoi Valley is leaning into indulgence – positioning it as the perfect little treat anywhere, anytime, and definitely worth breaking the rules for.

Two 15” films show our protagonists wilfully flouting regulations to indulge in Puhoi Valley in full view of onlookers.

Matt Williams, creative director DDB Group Aotearoa says, “Puhoi Valley is basically the candy of yoghurts and flavoured milk. It’s fun, it's delicious, and it feels a little bit naughty to eat. So rather than get all probiotics and serious about it, we wanted to call it how it is.”

Danielle Dyson, head of marketing – dairy at Goodman Fielder says this campaign will strike a chord with many.

“We can all agree that sometimes you just need that moment of indulgence, whatever your circumstance, and Puhoi Valley delivers that treat.”

The “A little bit naughty” campaign is running across TV, OLV and social.