Publicis•Poke and Renault UK Ask the Public to Rethink the Role Cars Play in Our Future

Publicis•Poke’s new work for Renault UK, ‘renault. rethink.’, is a brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, each reflects Renault’s four key pillars; E-Tech, connectivity, safety and sustainability. They showcase the game-changing engineering, design and technology in Renault’s vehicles, making the brand impossible to ignore.  

The rethink campaign marks a fresh start for Renault in the UK, reasserting itself as a major player in an increasingly future-facing, tech-led market. The campaign aims to draw focus to the new features Renault has to offer, provoking the public to rethink how we drive. 

It launches on the 8th of January with a new brand manifesto and the campaign will run until the end of February. 

The OOHs will be placed in national locations with a London focus – with the most prominent being The Cromination and Kensington. Print ads will also be running in national newspapers such as The Financial Times and The Guardian, and supplements such as The Sunday Times Magazine, and The Telegraph Magazine. The ads will also appear in consumer titles such as Stylist and trade titles such as Car Magazine and Auto Express. Social activations will be running throughout.   

Publicis•Poke developed the creative concept and crafted the executions for ‘renault. rethink.’, then worked with MSL to optimise the campaign assets for social formats and Hawkeye to translate across CRM. The shops worked together closely to provide individual expertise, whilst bringing to life a seamless creative campaign that translates through all channels in the face of a progressive modern mainstream audience in the UK.  

The campaign will be amplified across retailers in showrooms in the UK, with all aspects appearing across traditional media.