Premier Protein Gives Power to the People

This Premier Protein campaign highlights how the company’s products can give people the power to multitask throughout their hectic everyday lives.

"To give the spots an intimate, quirky vibe, we developed a stylized “miniature” CG look for the characters, props, and sets. Building things out as scale models, and using lensing similar to that in stop-motion, helped create the little world for our characters. It’s fun to see them walking their dog, doing yoga while basting a turkey, and working the pottery wheel (à la Ghost), all at 1:8 scale." - Andy Lyon, Creative Director, We Are Royale.

Project: Premier Protein

Air Date: 03/31/14

Agency: Venables Bell & Partners             

Executive Creative Director: Paul Venables

Executive Creative Director: Will McGinness                                

Creative Director: Tyler Hampton

Art Director: Matt Keats

Writer: Matt Miller

Agency Producer: DP Odishoo                                      

Agency Business Manager: Sametta Gbilia 

Post Production Company: Royale

Executive Creative Director /Director / Partner: Brien Holman

Executive Creative Director /Partner:  Jayson Whitmore

Executive Producer /Managing Director / Partner: Jennifer Lucero

Executive Producer: Chris Volckmann

Art Director: Andy Lyon

Designers: Belinda Rodriguez, Renzo Reyes, Alex Amezcua

Character Designers: Tuna Bora

Character Modeler: Brandon Perlow

Character Rigger: Lee Wolland

3D Animators: James Lane, Tyler Lancaster, James Parris, Richard DeForno

3D Lighting: Juan Carlos Cuadra, Dan Blank                                                                            

Compositors: Renzo Reyes and Brinton Jaecks                     

Head of Production: Melissa Johnson

Producer: Karla Fay Sylvester

Coordinator: Jack Arnold