Nimble Works Launches New Healthcare Agency Vital Works

Nimble Works, a strategic healthcare marketing agency and certified Women’s Business Enterprise (WBE), announced today the launch of Vital Works, a sister shop created to serve the company’s growing roster of clients who are shaping the future of healthcare.

Since being founded in 2014 by Barbara Pantuso and Lisa Reid, Nimble Works has nearly doubled its revenue year-over-year, garnering a reputation for transformational work with leading healthcare companies at the intersection of high science and high tech. With the creation of Vital Works, the agency is accelerating its growth and broad capabilities to serve clients such as GE Healthcare, Clario, and SomnoMed, among others. The company spinoff is being overseen by Reid and led by agency veterans and managing partners, Kristy Carabello and Sara Zaccheo.

“We started Nimble Works almost ten years ago and have been a trusted agency partner to healthcare and medtech clients, including Philips, Novartis, Amneal, DayTwo, and others. As our roster of valued partners has grown, so too have the opportunities to bring our services to more clients in a competitive marketplace,” said Reid. “We formed Vital Works as a separate agency to serve companies like GE HealthCare with smart, dedicated, and wholly separate teams – and the utmost respect for our client confidentiality."

Vital Works will also specialise in the convergence of clinical and technical innovation, offering a unique and holistic perspective on healthcare and health technology. The new shop, which is also a certified WBE, will continue to offer the flexibility of a distributed agency work model – one that has attracted an agile, trusted, and seasoned network of talent to deliver more value for customers.

“Vital Work’s deep healthcare experience, paired with our strategic and creative expertise, turns scientific complexity into enticing simplicity,” said Caraballo, adding, “Alongside Lisa and Sara, I’m honored and excited to expand our mission to make revolutionary science and technology more accessible, while continuing to bring renewed vitality to the agency model.”