Native Music Triumphs with 2 Clio Music Award Wins

Native Music has secured two prestigious awards at the 2024 Clio Music Awards.

The agency was awarded Gold for "Use of Music In Advertising - Original Music" in recognition of the impactful project, Depzman 'Life Cut Short.' This groundbreaking initiative utilised deep fake technology to bring the late artist Depzman to life on screen, delivering a powerful message about the consequences of knife crime. 

Additionally, Native Music clinched the Bronze Clio Music Award for "Music Supervision - Licensed Music" for its work on the B&Q ‘Flip’ campaign. The project, which showcased a stunning visual transformation of a house, effectively blended a 2013 piano version of David Bowie's "Sound and Vision" to enhance the narrative of changing lives and spaces.

The most recent accolade adds to a series of standout achievements by Native Music in 2023, where the agency earned esteemed Gold awards at distinguished events including the British Arrows, Shark Awards, and Creative Circle Awards.

The Grand Winners, considered "Best in Show", will be selected from the Gold Clio Music Award recipients and will be presented on stage on Wednesday January 31st 2024 at NeueHouse Hollywood, during Grammy Week. 

Dan Neale, managing director and music supervisor at Native Music, comments, "It was an amazing year for Native in 2023 - with projects achieving honours at many of the major awards programs, and so this double Clio Music Award win continues that run and makes it a really positive start to 2024. Thanks as always to all of the creative geniuses involved in making these projects happen and for getting us involved."