MLB Star Mike Trout Suffers App Addiction In Topps Spot

Kids at Play shot a commercial starring MLB superstar Mike Trout, to highlight Topps BUNTR 2014, the exclusive Major League Baseball digital trading card app.

The Topps Company, Inc. recently released Topps BUNTR 2014, the exclusive Major League Baseball digital trading card app for iPhone, iPad and iPod touch. Available now on the App Store, BUNT 2014 expands on its digital collecting experience with an all new design, more features, and its very first spokesperson, Los Angeles Angels outfielder and MLB superstar, Mike Trout.

BUNT, along with Topps' other digital collecting apps, Topps HUDDLESM and Topps KICKSM, have collectively sold more than 35 million packs of digital trading cards in less than 12 months. Over a million people are collecting digital trading cards across Topps' apps. 

"In the last 12 months, the growth of digital collecting has been outstanding. In July, we sold 1 digital pack per second, in December we sold 2 digital packs per second, and in February we sold 3 digital packs per second," said Michael Bramlage, Vice President and General Manager of Digital at Topps. "We believe we're on the leading edge of a digital collecting phenomenon."  

In the same way that digital media is transforming reading books, listening to music, and watching television, BUNT 2014 is changing the game for baseball card collecting. BUNT users can collect digital cards, trade with friends, and complete sets, just like with classic cards. And because it is digital, BUNT users enjoy innovative new twists, like live baseball statistics, real-time card rarity, limited edition flash sales, and the ability to carry their entire card collection in their pockets. The app launches with fun new features, including:

"We're seeing users whose first Topps baseball card is a digital one," continues Bramlage. "In fact, 81 percent of our users are between the ages of 13 and 25 years old. It's no surprise that this digitally-savvy generation is embracing the thrill of the chase with digital collecting. And with Mike Trout helping to spread the word, we believe BUNT 2014 is a must-have app for anyone who considers themselves a baseball fan."

Topps BUNT 2014 is officially licensed by MLB Advanced Media and by Major League Baseball Players Alumni Association's Player Choice group licensing program.