Macca’s Is the One Place the Game Goes in DDB Campaign to Kick Off Footy Season

Whether you’re a fan, coach, commentator, or star of Rugby League, Macca’s is the place those in footy head to before or after the game.

Voiced by legendary league commentator, Ray Warren, the campaign stars some of the biggest names in Footy including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, ‘Fletch’ and ‘Hindy’, Sam Thaiday, Ricky Stuart, and even the immortal Wally Lewis.

The campaign features footy personalities doing what they do best: halfback Mitch Moses feeds a hungry scrum, Sam Thaiday commentates on his ‘huge hit’ of coffee and Ricky Stuart takes part in a ‘post-meal’ press conference.

McDonald’s director of marketing, Amanda Nakad, said, “We know how much our customers love footy, and we are proud to provide a place for fans to meet before or after a game. Win or lose, we'll always be there for fans and this campaign is the perfect expression of that.”

DDB executive creative director, Matt Chandler, said, “It's amazing the people who show up at Macca’s after the game. In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca's further build its connection with Aussie footy fans.”

The campaign, which launched last week, will feature across broadcast TV, online video, out-of-home, paid social, digital and in-stadium.