Huge Gives us a Visual of the #WorldCup's Social Chatter

To measure social chatter during the World Cup, Huge has created an engaging second-screen experience that tracks which country is 'winning' the social media World Cup. During each World Cup game, fans litter the Twitter feeds with country-specific hashtags as they comment, complain and cheer on the teams. And in order to make sense of these tweets (and to compile valuable data), Huge built the The Hashtag World Cup, which displays the social progress of each team in real-time. 

In advance of the start of the World Cup, a few Huge-ers got together and recorded the most popular hashtags that fans were using on Twitter. We then created a program that would scrape Twitter’s API in real-time to find the relevant hashtags as they were tweeted during each game. As the games progress and hashtags get tallied, each team’s overall social score is displayed as a colorful box. The result allows users to see how much social buzz each team is earning while the game is watched live. 

Current stats as of today