FUSE Create Helps Schneiders Win Against SchnAIders in AI Food Photography Battle

AI is increasingly blurring the line between what’s real and what’s fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked “tastier” than the real deal. Schneiders, the 134-year-old deli meat brand, known for delicious tasting, premium meat products, takes as much pride in the quality of their food as they do in the quality of their food photography.

Schneiders depends on tasty-looking food photography content to drive engagement, interest, and affinity. And using real food photography is imperative to the brand, a brand that uses words such as “authentic”, “quality products”, “unparalleled taste”, and “craft” to describe its long history and its food.

So, when the March 2024 study suggested that AI-generated food images were “tastier” than real food, Schneiders took it personally, and put their hand-crafted, authentic, real food photography to the test, to see if AI could come up with photos that weren’t just tastier-looking than real food photography, but more delicious than Schneiders.

What did the team at FUSE learn? AI might be able to generate realistic-looking food imagery, but it can’t compete with 134 years of real food quality.

The one-line idea: 

Using the same prompt and methodology as the March 2024 study, FUSE challenged AI to produce tastier-looking versions of Schneiders’ own real food photography.

What happened/results: 

Pitting Schneiders food photography against AI-generated images for the world to see reinforced the brand’s commitment to quality and great taste. It proved that the brand treats product photography with the same care and high standards as the products themselves. Because even though AI might be able to create tastier-looking images than the average food brand, it can’t compete with the mouth-watering images Schneiders posts every day.

Most importantly, it showed that Schneiders never takes shortcuts with its food, or its food photography, and never will. They’ve spent over 134 years perfecting their recipes, ingredients and deli meat products, and they bring that same level of dedication, craft, and care to every facet of their brand, including their food photography, for real.