Dentsu Appoints Shirli Zelcer to Chief Data and Technology Officer

President and Global CEO Hiroshi Igarashi) today announced the appointment of Shirli Zelcer as chief data and technology officer (CDTO), sitting on dentsu’s group management team. In this role, Shirli will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

Dentsu also announced today that Steve Simpson has been appointed as president, data, audiences and technology, dentsu and Shiva Vannavada as president, data and technology solutions, dentsu. Steve will join the global media practice leadership team to support the development of a winning media practice community that delivers continued excellence in its offering to clients, driving client growth and transformation. In his newly created role, Steve will be responsible for the strategic planning and delivery of a globally-scaled, data-driven and technology-enabled audience platform that drives growth for clients, while Shiva will focus on creating synergies across product and platforms, AI innovation, analytics and across Dentsu Global Services (DGS).  

Shirli brings over 20 years of experience in analytics and insights, business advisory and organizational design, AI and data science, and cloud and marketing technologies. She was most recently the global head of analytics and technology at Merkle, where she led a global division of over 5,600 practitioners across the Americas, EMEA, and APAC. In her new role at dentsu,  Shirli will be responsible to innovate the vision, roadmap, development and commercial impact of dentsu's data and tech strategy across our three core practice areas: Media, CXM and Creative, working closer with Practice leads and Jean Lin, global president – global practices, dentsu. The role will lead a newly formed team brought together from these Practice areas to drive consistency, interoperability and ultimately to deliver growth to dentsu’s clients through more unified capabilities. 

Joining from Publicis, in his new role, Steve will lead a global team of experts from across data management, identity, personalization, media activation and dynamic creative production, and partner with dentsu’s global products and platforms team to integrate and scale the platform across dentsu’s Global Practices.

Steve will also be accountable for evolving dentsu’s global media delivery platform. Enabled by programmatic media delivery, enriched with 1st, 2nd and 3rd party data, it will leverage dentsu’s leading Merkury products suite to drive client competitiveness. 

Having previously served as global chief product and technology officer, dentsu Solutions, Shiva'sexpanded responsibilities as president, data and technology solutions will include driving cross-practice and product collaboration, nurturing dentsu’s AI Connective community and leading his team to contribute to tech-enabled solutions and strategy. 

“Innovation across data and  technology are two of dentsu’s most critical points of differentiation, having led the market for many years in the development, adoption and application of proprietary platforms which give our clients the edge,” said Hiroshi Igarashi, president and global CEO, dentsu. “We are very proud to appoint Shirli, Steve and Shiva into these new strategic roles which bring together our efforts across the organization, honing our capabilities and ensuring that dentsu and our clients remain at the forefront of innovation.” 

The leadership of the broader Data and Tech organization at dentsu includes: head of product, Matt Seeley Sunil Rao leading analytics and Peter Rogers leading data platforms. DGS will also now report into Shirli's data and technology structure and in turn, Shirli will report into Michael Komasinski, CEO, dentsu americas & global president - data & technology, dentsu.