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Group745
Group745
Group745
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Group745
Group745
Creative in association withGear Seven
Group745

Dekmantel and Salomon Launch Limited Edition Shoe with Ethereal Dance Video

19/07/2023
Production Company
London, UK
437
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Lief's Olivia Lonsdale directs energetic promo soundtracked by Nadia Struiwigh

Dekmantel and Salomon celebrate the launch of a limited-edition shoe for festival goers with this film directed by Olivia Lonsdale of Lief. 

Inspired by electronic music’s global energy and Dekmantel’s festival grounds in the Amsterdam Forest, the film is soundtracked by Nadia Struiwigh from her forthcoming Dekmantel LP. Making her advertising debut, actor and filmmaker Olivia Lonsdale brought her tasteful eye and diverse background to the project.

The next Dekmantel Festival runs August 2-6 in the beautiful Amsterdam Forest as well as at the iconic Muziekgebouw aan ‘t IJ - bringing together heavy-hitting headliners and new-gen artists taking the leap of faith.

The Salomon XT-4 OG shoe was designed by Michael Willis in collaboration with Salomon Sportstyle’s design team. The unisex style pays homage to Dekmantel’s home ground in the Amsterdam Forest and the unstoppable festivalgoers that unite there.

Merging Salomon’s greatest performance features with Dekmantel’s raw and organic aesthetics, the limited-edition style is made to withstand any terrain and weather condition.

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