Dating App Inner Circle Selects The Romans as PR Partner in Amsterdam

The Dutch-born dating app, Inner Circle, has selected The Romans Amsterdam as its PR partner in The Netherlands ahead of its rebrand and repositioning later this year. 

Founded by David Vermeulen in 2012, when he re-entered the dating scene after a long-term relationship, Inner Circle is proudly ‘not for everyone’. It is renowned for curating a community of ambitious, like-minded people, helping to build meaningful connections across a diverse crowd with shared lifestyles. 

The Romans Amsterdam will take charge of Inner Circle’s ongoing 360 communications including the rebrand, which encompasses creative and strategy, events, influencer marketing, media relations, and partnerships.

Expressing enthusiasm about the partnership, Charlie Keyzer, brand marketeer The Netherlands at Inner Circle, remarked, "We always say ‘opposites don’t attract’, so it’s fantastic to be in a new relationship with The Romans. We have bold ambitions to take our brand to the next level in The Netherlands in 2024 and beyond - levelling up the dating scene by being more than just a dating app and offering genuine community and connection. Through their strategic and creative nous, the Romans team showed us they’re the ones for us."

Sophie Nicholson, partner at The Romans Amsterdam, further added, “We’ve got butterflies! As a 12-year old Dutch brand, Inner Circle is well established in the market, and we’re excited by the team’s vision for future growth and evolution. Curating communities, connecting through culture and shared lifestyles, and creating outstanding work together is a vibe - we’re official.”

Inner Circle becomes part of the portfolio managed by The Romans Amsterdam, alongside recent additions like Veloretti, Blue Band, Heineken, Diageo, and Tony's Chocolonely.

The Romans Amsterdam, set up in August 2023 adds to the agency's existing footprint in London, New York, and Dubai.