Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign

With its 'super' wax shell, the possibilities are endless for the Mini Babybel. For this campaign, Y&R Paris asked Geoffroy de Crécy and WIZZdesign to use it to create two rather charming cheese superhero characters.  

The UK version of this campaign features the appropriate level of self-deprecating humor at the end with some behind-the-scenes "bloopers." Versions for other European countries are to follow.