Danone’s Cow & Gate Showcases Wiggling and Jiggling Happy Babies with New Spot

Danone’s baby nutrition brand Cow & Gate Follow-on milk is launching its first major advertising campaign in six years, launching on 27th April, and it’s a whole lotta wiggling and jiggling happy.

Created by BETC London, “Here Comes Happy” encapsulates that exciting moment when a baby spots an incoming feed and their whole world turns into the most vibrant, exhilarating and energetic place.

As Groove Armada and Fatboy Slim’s funky classic ‘I See You Baby’ blasts out, we dive into a diverse cast of adorable babies who can barely contain themselves as their beakers are prepared. Director Paul Butterworth (via Dark Energy Films) has truly captured the genuine excitement and thrill of feeding time, in a colourful and creative way. And the iconic track is a catchy choice for all. Heck, even the babies can’t stop jiggle bumping.

The characterful photography stills, featuring beaming babies with arms outstretched waiting for a C&G beaker, has become a cheerful representation of the wider campaign and was shot by Dean Rogers. Further activity will also support other parts of the follow-on milk range including Ready to Drink and the Bag in Box value pack.

Dillon McEvoy, head of Cow & Gate at Danone said,“We have been making babies smile for over 100 years – we wanted this campaign to do the same for their parents.”

Nathanael Potter, creative director at BETC London said, “It all came from the simple truth. When a hungry baby sees Cow & Gate coming, they start going for it… like really going for it.”