CP+B Create 'The Most Charitable Macaroni Art'

KRAFT Macaroni & Cheese has partnered with artist Tom Deininger to create a 12ft by 12ft digital macaroni mural for charity using the “Dinner, Not Art”. The resulting portrait is of Ted Williams, the formerly homeless man who became the voice of KRAFT Macaroni & Cheese.

The iPad and desktop app DinnerNotArt.com, created by CP+B, allows people to create macaroni art without wasting a single noodle. For every noodle used, KRAFT donates 10 real noodles to Feeding America, with over 15.5 million donated to-date. Deininger used the iPad app to digitally make the massive macaroni mural, one frame at a time. This finished 126 frame mosaic resulted in nearly 126,000 noodles donated.