Code and Theory Taps Deloitte's Raj Bhatia as Global Chief Technology Officer

Raj Bhatia has joined Code and Theory as global chief technology officer. Raj brings a wealth of experience as a transformation leader focused on strategic capability building. As an advocate of AI and data, he brings a history of leveraging technology to drive business value and a keen acumen for change management.

Raj joins Code and Theory at a peak moment in its history. The technology-first creative agency has seen a string of impressive new business wins and launches. Most recently, it rebranded Thomson Reuters, relaunched Volvo Trucks' digital presence and was named digital agency of record for the Star Tribune. It is the only agency with a balance of 50% engineers and 50% creatives. This has created a significant impact for A-list clients ranging from Amazon to Zappos. Ad Age spotlighted Code and Theory's success last week by naming it Business Transformation Agency of the Year.

At Deloitte Digital, Raj led digital transformation and customer-focused initiatives, guiding large operational and technology teams across CRM, product development, process excellence and go-to-market strategies to deliver impactful client results.

At Moody's and GE Capital, his tech-centric process engineering and commercial initiatives enhanced sales, marketing and customer engagement through holistic digital transformation strategies. As head of commercial excellence, global program management and later, global marketing at Moody’s he led firmwide process and technology efforts across multiple disciplines and change-management strategies, enhancing organizational agility and customer satisfaction.

Raj holds a bachelor's degree from the University of Delhi, an MBA from Fairfield University, is certified in Lean Six Sigma and Design Thinking Practitioner and is a graduate of Harvard's High Potential Leadership Program.

Raj will be integral in leveraging Code and Theory's top-level talent and partnerships. Code and Theory has greatly accelerated its tech capabilities through strategic hiring, work and partnerships, making it the challenger brand that brings a new approach to the agency and consultancy landscape. In the past year, the agency brought in Anil Hari to lead AI, data and analytics and partnered with Yext to bring AI-powered solutions to current and new clients. This followed a first-of-its-kind partnership with Oracle to deliver AI to enterprise clients at scale.

Raj says, "There is no agency in the world that knows better how to leverage emerging technologies for the benefit of its clients. The talent, the people and the work all speak for themselves. This is a pivotal moment for Code and Theory and our clients. We are uniquely positioned to enhance the entire customer journey through comprehensive capabilities and engagement strategies. I can already see a clear path forward for even greater results and success.”

Code and Theory co-founder Dan Gardner says, "The future of technology-enabled creativity is now. AI is allowing us to anticipate customers' needs like never before. So we can drive results and impact for our clients in ways that weren’t possible only months ago. Raj is the perfect choice to lead the next wave of business transformation for our clients. By leveraging our unique mix of 50% engineers and 50% creatives as well as our best-in-class partners, he will deliver impact that will drive long-term growth.”

Code and Theory CEO Michael Treff says, "Raj's extensive experience positions him as the ideal leader to guide our diverse pool of talents, whose capabilities extend beyond those found in conventional agencies. With expertise in technology, creativity and consultancy housed under one roof, we are uniquely equipped to tackle the modern challenges our clients encounter. Raj is renowned for his success in forging partnerships and alliances, highlighting his capacity to stimulate growth, boost efficiency and pioneer innovation in customer success strategies."