Beauty Brand Pure Line Shines the Spotlight on Mother Earth for Earth Day

Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude to nature and caring for the natural beauty of women for Earth Day today, April 22nd.

The agency asked women the question, "If today were the last day to say something to your mother, what would you say to her?"

They then asked the same question, but for Mother Earth.

The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.