Ball Park Hot Dogs Enters the Condiment Debate

You may have seen a certain condiment giant’s recent effort to sway Chicagoans to rethink how they top their Chicago-style hot dogs via OOH ads in high-traffic areas like Navy Pier. You may have also seen the swift debate from locals that followed.

As a purveyor of quality hot dogs and a staunch believer in freedom of condiment choice, Ball Park has entered the chat with a multi-channel, agile hijack intended to celebrate topping hot dogs however consumers way. These efforts include:

• An open letter published and placed in full-page Chicago Sun-Times.

• OOH + digital ads featuring the voices and range of opinions from real people
  
• Geotargeted ads (Chicago) via Meta and TikTok
  
• Display brand assets near Chicago’s Navy Pier, including cab toppers, urban panels, bus stations, train stations
  
• Owned social pulse including engagements and polls on topping preferences
  
• New data revealing consumers’ feelings about condiments and the debate
  

The campaign was pulled together in a one-week sprint by Ogilvy Chicago and Mindshare.