Archer Troy Opens New Office in Miami

Renowned as Mexico's premier independent agency and celebrated for its global effectiveness by the Effie Index, Archer Troy - established by Mike Arciniega - enters the United States with Chany D’Amelio leading.

Boasting over two decades in the advertising field and having spearheaded creative initiatives at renowned agencies such as Leo Burnett and Ogilvy, Chany D’Amelio embarks on a pivotal journey in his career by establishing Archer Troy’s Miami branch as both a partner and CCO.

Chany's career has seen him making significant contributions in major markets including Argentina, Mexico, and the United States, leading regional and global campaigns for heavyweight clients such as Coca-Cola, Samsung, and KFC. His work has garnered over 40 international accolades, notably achieving Argentina's first Titanium and Cyber Lion.

“Mike Arciniega's confidence in me has opened up the opportunity to contribute to Archer Troy's success by leading its inaugural venture outside Mexico. Leading the first adventure into Archer Miami is a thrill I'm all in for. I'm all about keeping our ideas bright and bringing back the excitement for creativity. By teaming up with awesome people, making things run smooth, and getting up close and personal with our clients, that's my game plan," says Chany D’Amelio.

Mike Arciniega added, "A new chapter in Archer Troy history. In an era where technology and globalisation are already part of our daily lives, we could not miss this new challenge. I’m very pleased to partner with Chany to be our leader and head at the new Archer Troy Miami offices".

Archer Troy's acclaim extends across prestigious international festivals like Cannes Lions, Clio Awards, The One Show, El Ojo de Iberoamérica, and Effies, where it has achieved remarkable success. In the past year alone, it secured one grand prix and three golds at the Clio Awards, in addition to two golds, two silvers, and one bronze from eight finalist positions at El Ojo de Iberoamérica 2023. The Miami office aims to cater to both Hispanic and General markets, with a mission to captivate through ground breaking ideas.