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Creative in association withGear Seven
Group745

AnNahar Launches the World’s First AI President of a Country in Lebanon

18/04/2024
Advertising Agency
Dubai, United Arab Emirates
600
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The campaign has been launched in collaboration with IMPACT BBDO Dubai, and Addition New York

Lebanon has introduced the world's first artificial intelligence designed to perform presidential duties for the country. The nation had been without a sitting president for the last two years, and following thirteen failed attempts of the Lebanese parliament to elect one, AnNahar Newspaper in Lebanon built and launched a fully functioning AI version.

The campaign has been launched in collaboration with IMPACT BBDO Dubai, and Addition New York.

The new AI president of Lebanon has been created by training Large Language Models on 90 years of impartial journalism from AnNahar since the 1930's. It analyses not only the historical data provided through the pages of AnNahar but also current events, and formulates answers for all political, legal and government questions. By tapping into this vast knowledge base, the AI president has a deep understanding of Lebanon's past, as well as an unbiased perspective on the challenges that the country faces today.


The new AI president was launched in a live broadcast as an interview by Nayla Tueni, the editor-in-chief of AnNahar Newspaper, where she asked the president pertinent questions about the current state of the country, and what the best ways forward would be. The launch also featured the daily AnNahar print edition transformed into a comprehensive, fully-fledged political platform, in which the president addressed all the pressing issues that the majority of the Lebanese population struggle with.

The AI president will be accessible to all through a dedicated site – OurPresident.ai and will answer questions related to Lebanon and its politics. It is understood that government officials will also be using the tool to help build directives.

Nayla Tueni commented on the campaign, “As Lebanese people, and especially AnNahar, we refuse to sit back and allow things to go on as they have. To not have a president for this long is unacceptable and has impacted the country negatively. If the parliament will not do its job to elect a president, then the people will bring to Lebanon a president.”

Credits
Agency / Creative